Got Milk? Creative Packaging in Selling Nature’s Dairy
Graphic design holds several disciplines, the one from which we probably interact with the most in our daily lives in packaging. It something we all are swayed by when we are purchasing products, and even if its subconsciously we are all often moved to buy certain products from the way in which they are packaged. The packaging can often swing a consumers mind and make one product out-sell its competitors.
This roundup features several different types of unique milk packaging designs, all of which I find to be of the highest quality.
Soy Mamelle: The packaging shape is that aimed to represent that of a cow’s udder, instantly leading the user to what the product is inside the packaging. Whilst it moves away from the usual milk bottle, we still know what it is inside.
Shroeder: The use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk, this packaging was designed by Capsule.
Organic Farm: This was designed by Lindsay Perkins, it was inspired by a small, local, organic farm in rural Maine.
Calpis: Made in japan originally from 1922.
Gotta Moo: Designed by recent graduate Narani Kannan, the design focuses on the most eco-friendly method for milk packaging.
Forest-Milk: Designed by rise design office, the tree graphic reflects the typography. (Nominated for a Japanese 2009 Good Design Award.)
Cravendale Milk: These are just simple concept illustrations designed by student, Sanna Annuka.
Milk: Designed by David Fung, in his words; “The goal of this redesign was to use a standard milk carton as the canvas to create a clean, modern, and functional design.”
Milk Carton: Designed by raw edge studio, this design aims to merge both form and function.
HattoMonkey: Designed by design studio HattonMonkey, this is a great typography inspired piece of packaging.
Teet: Aimed to grab your attention this whole and chocolate milk design is sure to get head turning, by Ashley Linnenbank.
Yuliya Brodskay:Not know for her packaging designs, but this design is completely left field, and although it may not be too practical.
Ecolean:Dubbed as “A Lighter Approach to Packaging”.
Tripple Red:“The red-and-white pattern is reminiscent of a stitched, antique tablecloth, but the magic comes into play when the design element transforms into MILK when read from afar.”
Julien De Repentigny:He describes the idea to be “an experiement in carboard packaging, as well as communication.”
Blue Moo:Design by Dan Kunitz, the idea is that older children would be attracted to the milk as it is packaged in a more adult style packaging.
Feez:This has been designed by HvingtQuatre, they describe the design to be “The milk adorns the packaging, the tasty fruit is brought out on the milk and on the opening that enables the drinking.”
Bon Vivant:Designed by Alvaro Rubio, “Bon vivant” means a person who enjoys the good things in life, especially good food and drink.
(Each image links to its original location online.)
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Awesome post! Thanks
woow amazing packagings.. Specially tat last one.
Milk..mmmmmmm…..
Great packaging! Fan of the last one as well.
Awesome post. Keep it up bro.
Inspiring milk packaging
The “Milk” one is a good idea
Well, to cap it all, if any have some dosh to spare, I do have a suggestion…
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Absolutely awesome article and a brilliant display of creative applications to what could have been a very boring subject.
What a truly bright idea and the coolest delivery forms I’ve ever seen. I’d love to by milk served in most of these cartons. Very nicely done.
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I love milk, I liked those concepts
Great post!
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what amazing images – I can’t believe our milk cartons are so dull!
Roger
Pretty cool
Good post, thanks
Gotta love Milk..Love it
REALY AWSOME COMPILATION.Some more details of materials and forming would be appreciated.Particularly eco-friendly packs of Calpis botle shaped paperboard cartons by Narani Kannan.
Congratulations
Packaging is of great importance in the final choice the consumer will make, because it directly involves convenience, appeal, information and branding. “In a very broad sense, the food industry is discovering the food service channel as a new distribution alternative. Alliances between food producers and food service operators will be the only means to develop successful solutions